Only 20% to 30 % of connectable TV sets in Europe are actually online, according to a report on the application of the Audiovisual Media Services Directive (AVMSD) by the European Commission.
AVMSD enables the free circulation of audiovisual content and meets European public policy objectives such as banning incitement to hatred, protecting minors from harmful content and promoting European audiovisual works.
The report identified 47 million active connected in-home devices including connected TV sets, games consoles, standalone TV set-top boxes, Blu-ray disc players and pay-TV set-top boxes are currently in Europe.
The report highlighted the need for further guidance on Connected TV. As a result, the Commission will launch a public consultation on Connected TV in the second half 2012.
"The report shows that the AVMS Directive is working, but internet-driven changes such as Connected TV mean we cannot be complacent." Vice President Neelie Kroes said.
The European Commission will also update its guidance on televised advertising in 2013 after the report found that the 12-minute limit of advertising spots has been regularly breached in a number of member states.
DTG Staff | 11.05.2012