Zeebox is to add an audio recognition feature in its iOS and Android app, enabling it to identify content on the TV and deliver a sybchronised second-screen experience.
By integrating audio-fingerprinting technology from Gracenote Entourage, zeebox will be able to identify TV shows and films being watched live or on catch-up, from a few seconds of audio.
Once the show has been identified zeebox will provide additional information, votes and polls, tweets, presence and transactional opportunities, all synchronized to the programme being viewed.
"People love zeebox's program discovery, TV remote control and interactive second-screen experiences. Today that experience is focused on live television. Gracenote technology will allow us to take zeebox to the next level, providing that great interactive and synchronized zeebox experience for both live and recently PVR'd content," said Anthony Rose, co-founder and CTO at zeebox.
"Real time data about what's hot and trending now is key to the zeebox discovery experience, and Gracenote Entourage will make it fun and easy for viewers to identify and share what they are watching," added Stephen White, president of Gracenote.
DTG Staff | 08.01.2013