LoveFilm has partnered with Channel 4 to give its members streaming access to British shows such as Peep Show, The Inbetweeners and Father Ted from the broadcaster's on demand service (4oD).
The new content will be collated in a specially-branded 4oD collection that will expand over time to feature additional Channel 4 shows including seven series of Shameless and every episode of The IT Crowd.
Jim Buckle, Managing Director at LoveFilm said: "Our TV offering has gone from strength to strength and this deal will bring even more iconic British content to the service. We're proud to offer more diverse and exciting instant television programming to our members than any other subscription service."
Sarah Rose, Director of Commercial & Business Development at Channel 4 added: "We're very proud of our rich archive of shows on 4oD and we're delighted to find another platform for many of them on LoveFilm. Our growing mix of classic comedy, drama and documentary spanning 30 years of broadcasting, complements LOVEFiLM's already diverse range of great programmes and films."
DTG Staff | 21.01.2013