The BBC has today announced that the BBC Weather smartphone app, available on Android and iOS, has now reached one million downloads across both platforms within two weeks of launch.
Early trends revealed that:
•The app launch has driven total traffic to BBC Weather from mobiles up from 20% prior to launch, to 25% post launch
•The first weekend following the app’s launch (15/16 June) saw an approximate 47% increase in mobile access compared to the previous weekend's number of mobile visits
•The hourly forecast feature drove 84% of the total mobile traffic over that weekend
•The most popular time for checking the weather is first thing in the morning between approx 6 and 9am
DTG Staff | 28.06.2013