The BBC has announced it will broadcast approximately 360 hours of digital coverage this weekend, delivering a busy schedule of great British music and sporting events across four screens – PCs, mobiles, tablets and connected TVs.
Six live streams from Glastonbury and up to 10 from Wimbledon, alongside extensive coverage of the Formula 1 British Grand Prix and other sporting events, will make this the BBC’s biggest digital weekend since the London 2012 Olympics.
The BBC is also experimenting with new ways to provide a greater offering on social media than ever before, with BBC teams sharing extra clips, images and behind-the-scenes content across Twitter, Facebook, Instagram and Tumblr. The teams will also be encouraging viewers to join in the conversation and share their experiences.
In addition, for the first time ever, the BBC’s new Connected Red Button will enable Virgin Media TiVo viewers to watch any of the BBC’s live streams from the biggest TV in the house, by simply pressing red. Connected Red Button will launch on other connected TVs later this year.
DTG Staff | 28.06.2013