Wimbledon 2013 was the BBC’s most comprehensive digital coverage of the sporting event with up to 10 live streams as well as on-demand content available for viewers on their TV, mobiles, tablets and PCs.
The BBC revealed that over 27.08m UK browsers accessed the BBC Sport site – peaking at 6.47m UK browsers on Friday 5 July when Murray beat Janowicz in Wimbledon semi-final —during the two weeks of Wimbledon.
Further, live streams of the BBC’s Wimbledon coverage drove viewing across all online platforms – with 12.7m video requests throughout the Championships – the highest audience for online viewing for the BBC since the London 2012 Olympic Games.
Access via mobiles and tablets remained, with 64% of total requests to the BBC Sport site on Sunday 7 July from handheld devices (Wimbledon Men’s Final day) – with a record 1.03m browsers from tablets, so the BBC. The majority of viewers accessed the BBC’s online sport coverage on a PC (51% of total UK requests), followed by mobile (33% of total UK requests), tablets (13% of total UK requests) and connected TVs (0.01% of total UK requests).
DTG Staff | 09.07.2013