Virgin Media has announced that it will bring VOD service Netflix onto a pay-TV platform for the first time. Using the Netflix app, Virgin Media TiVo households will be able to watch Netflix series, documentaries, comedy and kids titles through their set-top box. Netflix will be available to Virgin Media TiVo homes this year, starting with a pilot launching in mid September.
The pilot begins the second week of September with around 40,000 Virgin Media TiVo households already selected to use the Netflix app. For the pilot, the Netflix application will be available in the Apps & Games section of Virgin Media TiVo with Netflix members able to log-in using their existing Netflix credentials and new members able to sign up for Netflix via the app.
Dana Strong, Virgin Media’s chief operating officer, said: “We’re delighted to be bringing yet another service onto TV screens in millions of Virgin Media homes. Netflix is a fabulous addition to Virgin Media TiVo, enabling our customers to enjoy even more of their favourite shows and movies simply and easily – all through their TV set-top box and at outstanding value.”
DTG Staff | 10.09.2013