ZDF and ARD, the German public broadcasters, have shelved plans to launch a joint online VoD service following objections by the German regulators.
In a statement, the commercial arm of the German public broadcasting institution, the WDR Mediagroup, said that the Federal Cartel office had been examining the ZDF and ARD venture since November 2011 and decided to block the project in its originally planned form.
WDR Mediagroup stated that alternative models would not be economically positive and thus the group has decided to not continue with the project. “We are very sorry that we cannot implement this project. In times of changing media use, audience needs and fragmentation, a portal would have been important for viewers to access quality. German film and television content at any time after the traditional TV broadcasting window.”
The VoD Platform, called Germany’s Gold, was initially planned as a common platform which would host up to 60-years worth of German TV content.
DTG Staff | 18.09.2013