The BBC reported that VOD service BBC iPlayer received 234 million requests in August, a 19% increase from August 2012. Mobile and tablet requests made up 32% of total BBC iPlayer requests – equalling the record set in June this year.
August saw an average daily request of 7 million, and weekly requests remaining steady around 49 million.
On radio, live sport dominated in August with The Ashes and the return of 5 Live Sport Premier League. The Ashes Test Match Specials generated a cumulative 5m requests making up 14 out of the top 20 radio requests
Further, the BBC reported that the profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).
DTG Staff | 01.10.2013