Disney reports growth of branded on-demand service

Disney Media Distribution EMEA has released figures that reveal the successful launch of its branded on-demand service Disney Movies on Demand and the continued growth of ABC TV on Demand and Disney Channels on Demand.

The on-demand service, launched in October 2012, is now available on 12 live platforms in six EMEA countries. The service gives customers access a range of Disney’s classic animation and live-action hits including the classic animation such as “Jungle Book”, Disney and Pixar’s “Monsters, Inc” and the “Pirates of the Caribbean” movies.

Since its launch in 2010, ABC TV on Demand has launched on 26 platforms in 16 EMEA territories. In 2013 to date ABC TV on Demand has had over 60 million views in EMEA countries. In the last year, ABC TV on Demand has launched in four new countries and on 11 new platforms, registering a 33% increase in reach and 80% increase in total views. Telenet most recently launched the service in Belgium.

Disney Channels on Demand is now available to 47 million Disney Channel subscribers across EMEA on 55 live platforms, with further launches scheduled before the end of the year. Disney Channel on Demand has enjoyed particular success in France, where it’s now available to 4.7 million viewers with a 62% uplift in viewers between July 2012 and July 2013.

Catherine Powell, SVP & GM, Media Distribution, The Walt Disney Company, EMEA, said: “Disney and ABC Studios content is hugely popular with viewers across EMEA and the significant growth of our branded on-demand services reflects that. We’re committed to bringing our great characters and excellent storytelling to all members of the family when they want it, where they want it and how they want it. Our branded services will continue to be a focus for the future.”

DTG Staff  |  07.10.2013

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