The number of TV sets connected to the Internet will reach 759 million by 2018 for 40 countries, up from 115 million at end-2010, and 307 million expected at end-2013, the Connected TV Forecasts report revealed. This translates to 26.8% of global TV sets by 2018, up from only 5.1% at end-2010 and 12.4% by end-2013, so the report.
Connected TV is becoming more international. The US will still command a third of connected TV sets by end-2013, but this proportion will fall to 23.5% by 2018. China will climb from 6.6% of the 2013 total to 16.4% by 2018.
Simon Murray, Principal Analyst at Digital TV Research, said: “Connected TV is undergoing the largest upheaval in its short history. The introduction of affordable devices such as Google’s Chromecast and Sky’s Now TV are shaking up the market, with connected TV set manufacturers already reducing their prices as a reaction to this increased rivalry. The introduction of three next-generation games consoles adds further competition.”
Chromecast and similar products are likely to have a considerable impact. The global total of connected TV sets via streaming/retail settop boxes will reach 126 million in 2018, up from only 4 million in 2010. The 34 million expected by end-2013 is double the 2012 total.
The number of installed smart TV sets will overtake games consoles connected to the web during 2013. According to the report, Smart TV sets will account for 34% of the 2018 total connected sets, or 259 million. There were 31 million installed smart TV sets by end-2010, and this total will rocket to 110 million by end-2013.
Pay TV operators also want a slice of the action. Although it is yet to take off too much (with Liberty Global/UPC experiencing mixed results so far for its Horizon box), connected TV via the pay TV settop box has plenty of potential as operators strive to retain their subscribers. So, from humble beginnings, there will be 117 million sets accessing the Internet via the pay TV settop box by end-2018.
DTG Staff | 09.10.2013