BBC Worldwide CEO, Tim Davie, has unveiled a new vision to build the BBC’s brands, audiences and commercial returns across the world.
At its heart lies an uplift in content investment to secure the position of BBC Worldwide’s premium programme assets; the launch of three new core consumer brands propositions; and a greater focus on digital innovation to extend the company’s reach and routes to market.
Davie confirmed BBC Worldwide’s intention to grow content investment commitments, forecast to increase by £30m pa to some £200m. This will result in closer collaboration with its content partners, including BBC Productions, indie relationships and BBC Worldwide’s own production base, through more first-look deals, BBC Worldwide funded commissions for BBC Worldwide channels, co-productions and development of content for non-linear channels. BBC Worldwide will look to invest in distinctive premium British content of the highest quality.
As part of this initiative, last week BBC Worldwide announced it would become the principal co-production partner of the BBC’s Natural History Unit. Today it announces other investments such as new drama series Intruders, commissioned by BBC AMERICA from BBC Worldwide Productions in Los Angeles.
In addition to a strengthened content pipeline, BBC Worldwide plans to introduce three new genre brands to its portfolio of branded channels and services around the world. The new brands will be introduced through a variety of new channel and non-linear digital service launches and re-brands. These will be launched on a market-by-market basis from 2014.
Additionally, BBC.com, the international version of the BBC’s online site, will be transformed over the next three years, supporting the BBC’s recently stated goal of doubling global reach from 250m to 500m per week by 2022. This transformation will see a greater focus on video content, bringing together all BBC commercial online offerings in one destination. The new BBC.com will include a long-form video player and will represent a single digital route to market for BBC.com’s partners and advertisers. As part of this move, the existing trial of the global iPlayer app, currently testing in 16 countries, will not be extended to any new markets, and it is proposed that the service will be integrated into BBC.com over time.
As part of this BBC.com initiative, and as announced by BBC Director-General Tony Hall, BBC Store, a new commercial service, giving UK consumers the chance to buy, watch and keep a selection of BBC programmes, consistent with a focus on extending consumers’ enjoyment of BBC content in the BBC’s home market. Today Davie shared a further ambition to launch an international version of a BBC store.
Davie said: “The plans outlined today for the next phase of BBC Worldwide’s development will underpin our success over the next three years and beyond. They combine an increased commitment to content investment with new BBC content brands alongside a more powerful and unified digital engine. Taken together, these three investment priorities will serve to grow the BBC’s footprint across the world, both via our own services and our important third party sales, resulting in greater access by audiences to BBC and British content and sustainable cash flows back to the BBC.”
DTG Staff | 21.10.2013