The latest annual Television Exports Survey from Pact shows that sales to international markets grew to £1.224 billion during the 2012 calendar year.
The US remains the UK's most lucrative market – sales are up 11 per cent. American buyers spent £475m on UK content in 2012, while sales to China are up 90 per cent.
Pact recently revealed figures that show the growth of international sales of UK television programmes has almost quadrupled since 2004.
Among the strong areas of growth in 2012 are the Asian markets. Sales to South East Asia are up 26 per cent and the market in India has grown by 42 per cent.
Other findings in the report include:
- The number of co-productions has grown by 60 per cent.
- Scandinavia spent £63m on UK content in 2012 – a two per cent increase.
- Sales to Latin American countries are up by 24 per cent—and the Brazilian market has grown by 21 per cent.
- Australasia is the UK’s second biggest market with sales of £103m in 2012.
With continued support from UK Trade & Investment (UKTI) Pact will lead a delegation of UK indies to the Sichuan TV Festival in China in November 2013. Other Pact and UKTI-supported delegations this year will include TIFFCOM in Tokyo, DISCOP in Johannesburg, and ATF in Singapore.
"UK television productions are among the most sought-after in the world. International buyers seek out TV from Britain because they are looking for quality and originality. Year after year, our production companies lead the way creatively and our TV business goes from strength to strength. The continued growth in exports to the USA is pleasing and the dramatic increase in sales to China is surely a sign of major developments to come. TV producers in the UK are innovative – they have established the sector among the most successful and influential of the UK's creative industries,” said John McVay, Chief Executive at Pact.
DTG Staff | 25.10.2013