Report: Consumption of mobile video content transitions from short to long content

Mobile video and media company Vuclip has releases its third quarter 2013 Global Video Insights report, revealing consumer habits and preferences when it comes to viewing mobile video.

The report showed that 65% of respondents would prefer to watch movies or television episodes over brief music videos or movie clips on their phones. A full (84%) of people said that if their favourite television serial was available via mobile, they would watch it on their phone rather than on their TV, Laptop or tablet device.

According to the report, consumers have expressed some concerns about viewing longer videos on their phones. Among the top concerns were cost (32%), buffering (21%) and the inability to find content they are interested in (10%). This remained fairly consistent throughout the world, although in the US, with some all-you-can-consume data plans still in effect (but rapidly disappearing), concern about buffering tops worries about cost, so the report.

"When you see what the under-18 crowd is interested in, that's when you know you have a lens into the future of mobile. We're seeing an important shift as people become more engaged in viewing full movies and television episodes. And apps offer the best possible user experience for this," said Arun Prakash, Chief Operating Officer of Vuclip. "Naturally, consumers do have some hesitations about cost and buffering, but through a combination of the penetration of apps and the deployment of network-friendly adaptive bit rate streaming technologies, these issues can be addressed."

DTG Staff  |  31.10.2013

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