Sony launches 4k TV advert

Sony has announced the launch of its latest TV advert, set to bring to life the fine detail, breath-taking picture quality and rich colour of 4k. The advert is set to mark the arrival of Sony’s 55” and 65” X9 4k televisions.

Created by McCann London, the ad features millions of colourful petals exploding from a volcano, rushing through exotic locations down to a Costa Rican village. All effects were shot in real-life and filmed in 4k with Sony’s F55 and F65 cameras.

Director of the advert, Jaron Albertin commented, “I was really excited to be shooting this ad in 4K in such an amazing location. It was my first experience shooting with the Sony F65.”

Gildas Pelliet, Head of Marketing, Sony Europe, also said, “We wanted to create a visually impressive and artistic advert that best demonstrates what you experience with a Sony 4K TV.”

DTG Staff  |  04.11.2013

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