BBC launches channel for Japan

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The BBC has this week launched a new channel for the Japanese market. BBC Japan is being offered free for the first two months and then for a subscription of Yen 735 (£3.70) a month.

The channel - featuring programmes from the BBC's vast entertainment archive, as well as documentaries, children's shows and learning English programmes - is owned by BBC Worldwide and managed locally by Japan MediArk.

BBC Japan is available via satellite operator Sky Perfect Communications. Japan MediArk is handling channel marketing to subscribers and cable operators, and is also selling advertising and sponsorship.

Lovelacemedia  |  02.12.2004

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