at800 appoints Ben Roome as CEO

at800 has announced the appointment of Ben Roome as Chief Executive Officer, succeeding Simon Beresford-Wylie, with effect from 30 November 2013.

Roome has been a member of at800’s management team since the company’s launch in March this year, and is being promoted from his current role of director of marketing and communications. Prior to joining at800, he was global head of press relations at the Finnish–German joint venture Nokia Siemens Networks.

Beresford-Wylie has stepped down as CEO to join Samsung Electronics Co. Ltd. as global executive advisor to its Network business.

Roome will lead at800 as it continues with its objective to ensure UK viewers can still watch Freeview, or are offered a suitable alternative, as 4G at 800 MHz signals go live across the country.

Andrew Pinder, at800 chairman, said, “Since joining the company, Ben has played a key role in strategic decisions about at800’s approach and organisational structure in addition to running its marketing and communications activities. His excellent technical knowledge, belief in putting viewers’ needs first and experience in the mobile telecoms industry make him the right person to lead the organisation.”

Roome said, “I want to ensure we provide the best possible service to UK viewers so they can continue to watch Freeview TV with minimal disruption from 4G at 800 MHz. We’ve achieved a lot in a short space of time and will continue to evaluate the extent of the problem and refine our approach as networks offering 4G at 800 MHz expand across the country.”

DTG Staff  |  21.11.2013

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