Roku introduces Roku TV

Streaming player company Roku has announced the launch of the Roku TV platform at CES 2014. Partnering with Chinese manufacturers Hisense and TCL, the smart TVs are expected to be available for purchase in the Autumn from major retailers in the U.S. and Canada.

Just like Roku streaming players, Roku TVs will have full access to the Roku Channel Store filled with more than 1,200 channels that offer 31,000 movies and feature TV shows and live sports plus news, music, kids, food, science, tech, fitness, foreign language and other content – more options than all the other Smart TVs on the market. Roku will manage the entire software ecosystem for all Roku TVs which includes securing and updating all of the streaming channels available and providing frequent software updates to deliver new features and UX enhancements.

“Consumers will enjoy the ease and satisfaction of Roku TV while manufacturers leverage our design specifications, content relationships and software expertise. At the same time the content community will gain additional distribution and revenues through an already popular and trusted streaming platform – now in the TV,” said Roku Chief Executive Officer, Anthony Wood.

TCL is the third largest TV manufacturer in the world and shipped nearly 12 million TVs in 2012, accounting for five percent of the worldwide TV market. Hisense is the fifth largest TV manufacturer in the world and shipped more than nine million TVs in 2012, accounting for nearly four percent of the worldwide TV market.

DTG Staff  |  07.01.2014

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