London Live, the Evening Standard’s local TV channel, will commence broadcasting on 31 March 2014 on Freeview channel 8, Sky channel 117 and Virgin Media channel 159.
The channel is backed by both London’s Evening Standard and Independent owners Alexander and Evgeny Lebedev.
The Evening Standard has begun the first stages of the launch on Monday 13 January 2014 with an increase in newspaper distribution, pushing from 700,000 to 900,000 copies a day. This will see the Evening Standard available in 250 new locations, such as major supermarkets across London.
The local TV channel has pledged five-and-a-half hours of news every day, with at least one hour of original current affairs programming. Programming will be overseen by Sky New’s executive Vikki Cook.
London Live unveiled Marc Edwards, Louise Scodie, Claudia Liza Armah, and Gavnin Ramjaun as its news presenters in December.
With a budget of £15m a year, London Live has signed a number of deals for a variety of London-themed archive programming, including a deal with Channel 4 shows including Peep Show and Misfits, BBC Worldwide shows Twenty Twelve and The Shadow Line. The channel has also commissioned its own programming about passionate foodies based in London with Jamie Oliver’s production company Fresh One.
DTG Staff | 15.01.2014