Sky to launch new YouTube channel

Pay TV operator Sky has announced the launch of its new YouTube channel which will let viewers sample full episodes of Sky’s shows.

Due to launch on February 1, the YouTube channel is part of a wider marketing campaign which celebrates 2014 as Sky’s “biggest year of entertainment.” The multi-million pound campaign highlights the range of comedy and drama coming up on Sky channels in 2014, which includes Chris O’Dowd, Nick Frost, Olivia Colman and Dominic Cooper among others.

The first episodes set to air are picked from Sky’s most successful shows and have among them Moone Boy, The Tunnel, Moonfleet and A Young Doctor’s Notebook. More shows will be added regularly over the coming months.

“We’re passionate about delivering truly great TV – and the best way of demonstrating this is to give people the opportunity to enjoy the shows for themselves. The combination of Sky First Episodes and a TV campaign featuring entire clips from our biggest and best series means that now everyone has the chance to sample Sky shows,” said Naomi Gibney, Sky’s director of entertainment, marketing and digital.

Sky also announced that it has committed to invest £600 million in British content across its channels in 2014.

The TV adverts will run across terrestrial TV channels including ITV and Channel 4. The campaign will also run in print, online, on digital media, posters and in cinemas nationwide.

DTG Staff  |  27.01.2014

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