Sky Sports secures 6 new deals across 6 sports

Sky Sports has secured six long-term rights agreements across six different sports including the British & Irish Lions, Super League rugby, England overseas cricket, Scottish football, speedway and sports entertainment leader, WWE.

The deals will further strengthen the unrivalled breadth and quality of coverage on Sky Sports and come on the back of strong growth in audiences. In the last six months of 2013, Sky Sports enjoyed its highest share of viewing for six years, including increased audiences for live Premier League football and its biggest-ever audience for rugby union.

The rights announced today comprise:

  • LIONS RUGBY– Exclusively live coverage of the 2017 British & Irish Lions Tour to New Zealand, including every Test match against the mighty All Blacks
  • SUPER LEAGUE– A five-year deal from 2017, ensuring only on Sky Sports can viewers enjoy live Super League matches until at least 2021
  • WWE– A five-year deal from 2015 offering over 600 hours of content a year from the worldwide leader in sports entertainment including weekly programming and 12 special PPV events a year
  • ENGLAND CRICKET– A seven-year deal for live cricket from New Zealand, including two England winter tours in 2018 and 2020
  • SCOTTISH FOOTBALL– A four-year deal with the Scottish FA beginning next season for the Scottish Cup, international friendlies and Scottish FA Youth Cup
  • SPEEDWAY– At least five more years of Elite League speedway starting this April, offering Sky Sports viewers live coverage of 25 meetings a season

The new agreements add to an outstanding line-up of live sport on Sky Sports, with highlights in 2014 to include every match in the ICC World Twenty20, the launch of live coverage of Euro 2016 qualifiers and the Ryder Cup from Gleneagles.

“Sky Sports had an excellent year in 2013 and we’re looking forward to an outstanding line-up for our customers in 2014. These agreements secure even more fantastic live sport for our audience, offering them unrivalled breadth and quality for years to come,” said Barney Francis, managing director of Sky Sports.

DTG Staff  |  30.01.2014

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