Australia’s leading telecommunications provider, Telstra, has announced that it has successfully completed a live demonstration of Ericsson’s LTE Broadcast solution in a stadium environment.
Three dedicated streams of content – live coverage, highlights and statistics – of the Australia vs England “T20” cricket match were broadcast to participants. By using a specially designed application and an LTE Broadcast-enabled device, participants were able to select the content of the most interest to them.
Mike Wright, Telstra Executive Director for Networks said: "This trial proved that the LTE Broadcast solution worked effectively in a stadium environment. Instead of requiring around 2GB of data per user to stream one content channel of the game, we were able to serve all LTE Broadcast users, with 3 concurrent streams requiring a total of around 6GB for the entire broadcast, which clearly demonstrates an efficient use of spectrum. This outcome has great potential to provide new services to attendees at sporting or other entertainment events and to lift the user experience to a new level."
Håkan Eriksson, head of Ericsson Australia and New Zealand, said: "LTE Broadcast provides a great opportunity for mobile operators to drive new revenue streams for premium entertainment video services over LTE and meet increasing consumer demand for exceptional quality video experience. Together with leading industry partners in standardization and ecosystem development, we will ready commercial deployment for the mass market, optimizing the use of existing spectrum and networks."
Ericsson’s latest Mobility Report predicts that video traffic in mobile networks will grow by around 55 percent annually until 2019. Ericsson’s LTE Broadcast solution is designed to scale with increasing video consumption, efficiently delivering best quality of experience, and new revenue opportunities through differentiated video services. Today, leading LTE mobile operators are trialing the technology and different use cases globally to explore its business potential.
DTG Staff | 31.01.2014