Report: UK viewers’ love of TV box sets

A new research report from UK online TV and video service blinkbox has revealed that UK viewers content consumption tastes as binge watching TV shows becomes more common. The online survey shows that “addictive shows”, so blinkbox, like Breaking Bad have crept into the bedroom, with 41% of those watching box sets watching them here.

Almost two thirds (61%) of Brits feel compelled to watch more than one episode of a new favourite show at a time, according to the report. And the urge to watch just one more episode could be leaving us tired the next day, with 33% of box set watchers reporting that they are likely to get less sleep when hooked on a box set.

Blinkbox commissioned the survey to celebrate their most recent Try TV on Us campaign, an initiative offering TV fans the chance to sample episodes of hit shows before committing to buy a whole series.

Highlights of the report include:

  • 17% would be likely to make an excuse to stay in to watch a box set rather than see family or friends
  • 33% get less sleep when hooked on a box set
  • More than one in five (21%) said that when hooked they would rather watch a box set than have sex
  • Almost a third (29%) of women surveyed said they’d rather skip bedroom action in favour of a box while 14% of men said that watching a box set was more appealing
  • More than one in ten (11%) are likely to claim to have watched a box set to friends and family when they haven’t
  • Almost one in ten (9%) of men are likely to hide a box set from a partner so they can watch alone
  • More than one in five (21%) said that comments on social media help them decide which box sets to watch
  • More than one in five (22%) avoid social media sites when following a TV box set so not to see any spoilers
  • Almost two-thirds (61%) of the public feel compelled to watch more than one episode of a box set in a sitting

According to the report, ‘Fear of missing out (FOMO)’ is very real when it comes to home entertainment, with almost a quarter (23%) saying they feel ‘out of the loop’ if they have not seen a box set friends and family are talking about. Furthermore, over one in 10 (13%) viewers can sometimes feel pressured to watch a TV box set that colleagues are watching. At home, one in five (23%) say they can sometimes feel pressured to watch the TV box set their partner is into.

And nearly one in five (18%) are likely to have a row with a friend or partner who has revealed details of an upcoming plot they haven’t yet seen.

Trying to contextualize the report’s findings, blinkbox movies and TV managing director, Adrian Letts, said: “When it comes to great TV, we’ve never had it so good. Amazing storytelling and great characters like Breaking Bad’s Walter White have ensured that box set TV is firmly ingrained in our culture and part of our everyday lives. We now sell as much TV as we do movies.”

DTG Staff  |  04.02.2014

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