Mobile traffic sets new record for BBC Sport

The BBC have announced that traffic from the January football transfer window, a busy fixture list and the start of the RBS Six Nations helped break a host of digital records for BBC Sport, including the highest ever number of people accessing the site from mobile devices (3.3m unique UK browsers) on Saturday 1 February.

This contributed to BBC Sport’s busiest day outside of the London 2012 Olympic Games with a total of 6.9m unique UK browsers. Handheld devices proved the most popular way of following the action, as mobile and tablets accounted for a combined 68% of total coverage compared to 32% for PCs.

BBC Sport also revealed that throughout January it saw:

  • Total monthly page views of 1.3bn in the UK (1.6bn globally)
  • Total monthly traffic of 48.5m unique UK browsers (70.1m globally)
  • Record 18.8m unique browsers in the week commencing 20 Jan, which was then surpassed the following week (w/c 27 Jan) with 19.7m
  • Combined mobile and tablet usage accounted for over half of all traffic in January (54%)

In the UK, total traffic during the hugely popular football transfer deadline day on Friday 31 January reached 6m unique UK browsers, an increase of 11% compared to the same day last year. The shift toward handheld devices continued with mobile traffic growing by 35% to 2.3m unique browsers and tablets growing by 67% to 1m unique browsers over the same period.

Chris Condron, Head of Sport Product, BBC Future Media, said: “It’s always a great start to the year with the football transfer window and busy fixture list, followed by the RBS Six Nations, and this year we’ve got the Winter Olympics to look forward to as well. We want to make sure that audiences can access BBC Sport’s world class coverage wherever they are, on any device, and it’s great to see from these impressive stats that they’re doing just that.”

DTG Staff  |  06.02.2014

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