Freeview has agreed an exclusive deal with Channel 4 as part of its next TV advertising campaign. Starting from the 10th February a 10 second teaser film will introduce ‘cat’ and ‘budgie’ to viewers watching Channel 4 and its digital channels E4, More4 and Film 4.
The full 60 second “Cat and Budgie” film will be unveiled on Friday 14th February during episode two of Peter Kay: Live & Back on Nights! on Channel 4 and will be simulcast across E4, More4 and Film 4.
Guy North, Marketing Communications Director, Freeview said: “Our ambition with this advert is to show people that entertainment is even better when it’s free and to drive discussion around the unpredictable nature of the relationship between our animal duo. The partnership with Channel 4 and complementary digital and social activity will provoke conversation.”
Danny Peace, Agency Principal at Channel 4 said: “We’re delighted to be the exclusive launch partner for Freeview’s brand new ad campaign. The teaser spots are certain to keep the nation guessing until the full ad is revealed exclusively across the Channel 4 portfolio.”
The film was created by Leo Burnett and directed by Ne-O through Stink. Media buying agency MEC brokered the deal with Channel 4 Sales.
DTG Staff | 10.02.2014