Arqiva has announced that a new Connect TV customer, Motors TV, the pan-European motor sport television channel, will be joining the Freeview EPG.
Motors TV, the High Speed Television Channel, broadcasts varied coverage of international motorsport, with exclusive events and close to 120 series transmitted in 42 countries to 25 million homes subscribing by cable, satellite and broadband across Europe. Motors TV is already available in the UK on Sky and Virgin platforms and has been broadcasting since 2002. From 27 February 2014 Motors TV will be available on Connect TV via channel 240 on Freeview.
Connect TV enables broadcasters to combine content delivered on the terrestrial broadcast network alongside IP delivered content and present it on a single channel number in the Freeview EPG.
Arqiva’s Director of Hybrid TV, Digital Platforms Russ Armstrong said: “Motors TV is a brand that understands their audience and the various nuances between devices and platforms their audience engage on. Providing their content on the Freeview platform allows new viewers to discover their channel. Great content is as popular as ever and through Connect TV we’re working with broadcasters to ensure a seamless delivery of their channels.”
Frederic Viger, Head of Programming and Acquisitions at Motors TV, said: “We’re delighted to be joining the Freeview family through Arqiva’s Connect TV. Scores of motor sport fans will now have access to the widest and most diverse range of live, delayed and highlights programming that features both international and domestic championships. It was something that prospective viewers had been calling for and I’d like to think that we’ve responded to their wishes. The proliferation of internet-connected television made this a very attractive platform.
DTG Staff | 24.02.2014