Disney launches Disney Movies Anywhere app

The Walt Disney Studios have unveiled its cloud-based digital movie service, Disney Movies Anywhere. This new app for iPhone, iPad, and iPod touch and Web experience enables consumers to discover, purchase, manage, and watch movies from Disney, Pixar, and Marvel at home and on the go.

The debut of Disney Movies Anywhere coincides with the digital release of Disney’s hit film “Frozen” and features Disney’s library of over 400 active digital titles. In addition, for a limited time, Disney Movies Anywhere users who activate and connect their Disney Movies Anywhere account to their iTunes account will receive a free digital copy of Disney•Pixar’s animated classic “The Incredibles.”

“Disney Movies Anywhere offers an exceptional consumer experience built around some of the most beloved and popular entertainment brands in the world,” said Alan Bergman, President, The Walt Disney Studios. “This unique technology underscores Disney’s commitment to meeting our consumers where they are with the content they want, and we’re thrilled to debut with iTunes, the #1 digital media retailer in the world.”

The app allows consumers to explore live-action and animated films from Disney, Pixar, and Marvel; watch exclusive content and bonus features; preview upcoming offerings; and more. Featuring simultaneous access on multiple devices, Disney Movies Anywhere enables consumers to stream and download Disney movies on their iPhone, iPad, and iPod touch and Apple TV. In addition, Disney Movies Anywhere functions as a streaming movie service when users log in to the website on their desktop or laptop computers (Mac or PC).

Since 2008, Disney has included codes in select DVD and Blu-ray products redeemable for digital copies of Disney, Pixar, and Marvel films. Users can now redeem these codes through Disney Movies Anywhere, and Digital Copy titles previously redeemed in Disney Movie Rewards or via iTunes will automatically be active in both Disney Movies Anywhere and iTunes once a user logs into Disney Movies Anywhere and connects their iTunes account.

Disney Movies Anywhere’s functionality is built upon Disney’s proprietary digital rights locker, KeyChest.

The Disney Movies Anywhere App is available for free from the App Store on iPhone, iPad and iPod touch.

DTG Staff  |  26.02.2014

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