Sky Sports wins new deal for women's golf

Sky Sports has revealed that it will continue to show women's golf for at least another two years, thanks to a new deal with the Ladies Professional Golf Association (LPGA).

The agreement offers Sky Sports viewers exclusively live coverage of three women's Majors played in the United States, plus at least four LPGA Tour events each summer.

Sky Sports already offers viewers golf coverage which includes three of the four Majors, PGA European Tour, US PGA Tour, World Golf Championship events and this September's Ryder Cup.

Barney Francis, managing director of Sky Sports, said: “Sky Sports has a long standing commitment to women’s golf and this agreement means our viewers can follow the world's top players for at least another two years. Our commitment to women's sport is unrivalled, and our viewers can enjoy huge choice across our channels throughout the year."

LPGA Commissioner Michael Whan said: “Over the past 5-10 years, the LPGA has seen its popularity grow around the world at a rate that few could have predicted. The secret to the LPGA’s success is that the absolute best players in the world come from all over the world to compete on this Tour. With the expansion of our player base, has been the expansion of television coverage – and we now average nearly 150 countries watching the LPGA per week. I have consistently heard from fans in the U.K. about their desire to see more LPGA coverage on television and this new deal with Sky Sports helps to deliver that.”

The agreement follows other recent announcements made by Sky Sports, including a new three-year deal for the IPL from 2015 following deals British & Irish Lions, PGA Tour golf and Super League.

DTG Staff  |  04.03.2014

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