New Ofcom study explores 'apps' behaviour, attitude and experiences

Ofcom has today published the findings from a study examining the applications (‘apps’) environment and, specifically, the attitudes, behaviours and experiences of app users.

The qualitative research study, conducted by Kantar Media on behalf of Ofcom, revealed that app users perceive the apps environment as a safer, more contained space than browser-based internet access. Users also think that well-known app brands or official app stores provide a safe, secure and reliable user experience.

The study also explored users’ awareness and attitudes towards app-specific issues, such as permissions requested by apps to access certain device features, in-app purchasing and in app advertising.

DTG Staff  |  06.03.2014

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