89% of children's TV viewing is still live, reveals the TV Licensing report, Telescope 2014 out today.
Despite the increase in TV content to connected devices, 98% of children aged between 4 and 15 spend time in front of the traditional living room television set, "rushing home" from school to watch their favourite programme. 8 of the 10 most popular kids TV programmes are shown on school days between 4:30pm and 6:30pm.
The report also revealed that children spend an average of 2 hours and 23 minutes a day watching TV (an hour and a half less than the national average).
Pipa Doubtfire, head of revenue management at TV Licensing, says children's television continues to play 'a central role in households', adding that even though children have more devices and more ways in which to consume their favourite shows, 'the traditional TV set and live viewing are still overwhelmingly the most favoured methods'.
DTG Staff | 07.03.2014