Sky to launch film download service

BSkyB is set to challenge Apple's iTunes and other online retailers with a new on-demand movie download 'to keep' service, Buy and Keep.

Andrew Griffith, Chief Financial Officer for BSkyB said Buy and Keep would target families with Sky subscriptions who previously purchased DVD's but found it increasingly convenient to purchase films electronically.

In a related move this week, BSkyB announced details of an overhaul to its electronic programme guide, to make on demand services including Sky Store more easily accessible for subscribers.

DTG Staff  |  19.03.2014

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