Sky and Virgin have today announced a five-year deal which sees Virgin Media subscribers who utilise the multiplatform services get access to Sky channels for the first time.
This includes all the Sky Movies and Sky Sports channels and content becoming available on tablets and smartphone apps as well as the addition of a number of previously unavailable channels to Virgin Media's service. The agreement does not, however, include the hugely popular Sky Atlantic channel which airs premium drama and entertainment, primarily from US Producers, HBO.
Jeremy Darroch, Sky chief executive said the deal increases the reach of its content and, “reinforces our broadly-based approach to growth”.
“This agreement builds on our long-standing relationship with Virgin Media, enabling us to deliver our great channels to even more homes across the UK and opening up additional sources of revenue,” he added.
Virgin Media chief executive Tom Mockridge commented that this deal marks the most extensive agreement the two companies have signed.
“This promises to be a fantastic summer of entertainment and our customers, whether at home or on the go, will get to enjoy Sky’s range of channels for years to come as a result of our investment,” Mockridge added.
DTG Staff | 12.05.2014