David Cameron has announced that to 'protect children from graphic content' in online music videos a pilot scheme is to be launched with YouTube, music video service Vevo and the British Board of Classification.
This scheme was announced in a speech to the Relationships Alliance on Monday where the prime minister said the rules for online videos should be brought into line with content viewed offline.
The questionable 'graphic content' of some music issue is what will be under scrutiny in the coming months. Cameron said: "We shouldn't cede the internet as some sort of lawless space where the normal rules of life shouldn't apply. So, in as far as it is possible, we should try to make sure that the rules that exist offline exist online. So if you want to go and buy a music video offline there are age restrictions on it. We should try and recreate that system on the internet."
The question is whether this is likely to have a knock-on effect on television content which is available on an OTT service like Netflix or connected services like the BBC iPlayer, both of which currently display age restrictions on shows and present warnings of adult content. The BBC asks all users to confirm their age before they can watch age restricted content and parental guidance is available.
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DTG Staff | 19.08.2014