Netflix sets a new record with The Blacklist

US OTT streaming service Netflix has acquired the rights to NBC drama The Blacklist from Sony Pictures Television; the most expensive deal for a Subscription Video on Demand (SVoD) series ever.

The series has cost Netflix a reported $2 million per episode and with The Blacklist being previously extended into a 22 part series, totals a $44 million deal which gives Netflix the first window on streaming rights for the show.

The Blacklist has already been greenlit for a second series which Netflix are sure to want to pick up and this news follows yesterday's announcement that Netflix is to produce its first original series for the new French Netflix service. These factors combined certainly indicate that Netflix won't be slowing down any time soon.

UPDATE

It was announced this morning that Netflix has acquired exclusive worldwide streaming rights for the hotly anticipated Warner Brothers Batman prequel series, Gotham.

The financial terms of the deal haven't been released but this sees the first time that Netflix has signed a deal with a studio to stream a TV series in all of its territories as Ted Sarandos, Netflix chief content officer, said "The way we get more global is to get closer to the producer. [...] It used to be that you could wait for a year to see if a show was going to be successful before you bought it."

At a time where shows are discussed instantly on social medias like Twitter, Netflix were trying to "close the gap between the first [international] availability and the US broadcast”.

“It was a unique opportunity, a compelling offer and we decided at this particular time for this particular show, we would go ahead and make this deal,” said Warner Bros Studios president of worldwide television distribution, Jerry Schlesinger. “The advent of Netflix international is a great benefit because it added a new player and an incremental stream of revenue.”

DTG Staff  |  02.09.2014

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