DIGITALEUROPE launches Ultra High Definition logo for new generation of screens

DIGITALEUROPE, the voice of the European digital technology industry, today announced an Ultra High Definition logo "for [a] new generation of screens".

The Ultra HD logo has been developed to help consumers tell it apart from the earlier high definition (HD) standard. The Ultra HD label will inform consumers that the display device they are considering buying is compatible with all major sources of Ultra HD content and that it will be able to display this content in Ultra HD format.

Ultra HD display devices have a much greater concentration of pixels than earlier models. With 3840 x 2160 pixels, the new screens are four times more detailed than HD screens which have 1920 x 1080 pixels. The 8 million pixels of Ultra HD allow displaying images with a depth and a clarity never achieved until now.

“We are delighted that some broadcasters have already started to explore content production using Ultra HD” said John Higgins, Director General of DIGITALEUROPE.

“With the launch of the Ultra HD logo, many more viewers will be able to buy the new generation of screens and take advantage of Ultra HD content from external sources as it becomes available”, he added.

DTG Staff  |  05.09.2014

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