According to the latest research by GfK, 80% of smart TV sets are now being used for connected TV viewing, up from previous figures.
Research director for GfK UK, Christine Connor revealed the numbers in a press event where they stated that 1 in 5 UK homes now have a smart TV, as their main set. 27% of people stated that access to VOD services was their reason for purchase while 31% said access to the internet was of importance.
Whilst it seems like homes connecting their TVs should be an obvious outcome in the purchase of buying a smart TV, some consumers don't think about the added features doing so has to their television viewing. It would seem it is the television and not the connected features which drive sales.
Connor also stated that the second screen has grown over the last twelve months as people want more access to television services; for instance the use of a tablet to watch TV has risen from 16% in 2013 to 31% this year.
The same can be seen from smartphones where growth was from 40% to 56% and laptops from 43% to 61%.
Multi-screening was also on the up as 64% of people use a second device at the same time as watching TV on their big screen.
DTG Staff | 08.09.2014