Cox pleas broadcasters to expose audiences to something else.

In his keynote speech at this year's IBC Conference, Professor Brian Cox called for broadcasters to allow their audiences to discover shows in the way he found his favourite shows.

The presenter of 'Wonders of the Universe' said: "I worry that the fragmentation of television, the multiple channels, seems to ghettoise the audience. I don’t want a society when you are 15 years old you can sit in their bedroom and watch the computer games channel 24 hours a day because I want that 15 year old to be exposed to ideas. I worry about the people who stumble across ideas accidentally, how do you protect that in the society where you can sort what you want to watch.”

"Broadcasting is the most powerful medium" he said and felt that the broadcasters have a responsibility to attract a wide audience that they are able to expose to something else. "It's social responsibility" he added.

Prof Cox said despite the fragmentation, television remained the dominant cultural force. “It is the dominant cultural force still. It’s only in the 1860s that we discovered electromagnetic waves and within 40 years you had radio and then shortly afterwards television. That’s one human lifetime.”

DTG Staff  |  18.09.2014

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