YouView to keep brand name

YouView has reached a settlement with Cheltenham based telecomms business Total Limited to continue using the 'YouView' brand name.

The connected TV platform’s original application to trademark the name was rejected by the Intellectual Property Office (IPO) following objections by Gloucestershire based Total which uses the similar ‘Your View’ brand.

In a statement, YouView said: “We have reached a mutual agreement with Total Ltd on the recent trade mark issue which is now fully resolved. YouView will continue to use the YouView brand for all of its services.”

DTG Staff  |  26.09.2014

Previous story  |  Next story