Due to the popularity of tablets and smartphone, British consumers have spent an average of more than five hours a week watching TV shows, clips and films on internet-connected devices in the first half of 2014.
According to a report from the Internet Advertising Bureau, TV programmes are the most popular form of online content, with UK users watching two hours and 35 minutes a week. Films were watched an average of one hour 50 minutes per week, and video clips made up an average of 51 minutes.
Londoners averaged the most time watching online TV (three hours six minutes) and films (two hours 27 minutes), possibly because of the amount of time many commuters spend on public transport with their smartphones and tablets.
DTG Staff | 08.10.2014