Record numbers for Sky Go Extra and Sky Store cement customer growth

Sky has reported record numbers for its Sky Go Extra mobile TV option alongside a surge in sales through its Sky Store on-demand rental and cloud retail service.

Sky Go Extra added 309,000 users from July to September to total 1.1 million customers, while Sky Store increased revenues by 125 per cent.

The figures underpin modest growth of 51,000 customers in Sky’s total customer base, to more than 11.5m homes in the UK and Ireland.

Jeremy Darroch, BSkyB’s chief executive, said: “The investments that we have made in new connected TV services are delivering growing benefits to our business. We extended our lead as the UK’s largest connected TV platform, surpassing six million connected homes.

“Sky Store more than doubled its revenues and our mobile TV service Sky Go Extra achieved a record quarter of growth. The benefits are clear as connected customers watch more TV, spend more with us and are more loyal.”

Sky added 46,000 new TV customers across the first quarter of its 2015 financial year, including the Now TV pay-as-you-watch service, which saw a year-on-year trebling in sales of sports passes, which are available for 24 hours or a whole week.

Sky Go Extra allows users to double the number of devices from two to four on which subscribers can download on demand content and stream up to 68 live channels to their smartphone, tablet, laptop, PC or games console.

The Sky Go service, free to all Sky TV subscribers, is now being used by 5.7m households—adding 149,000 over the quarter.

There are also an extra 356,000 subscriber homes where a Sky+HD box has been connected to broadband, raising the total connected TV homes to over six million.

These connected boxes can access the Sky Store on-demand shop, which increased its revenues by 125 per cent with a mix of rentals and buy-to-keep sales.

Sky also continued to win broadband and phone customers, adding 75,000 broadband homes for a total of 5.3m, with 37 per cent of Sky homes now taking the triple-play crown of broadband, phone and TV.

The increasingly connected Sky+HD boxes also enabled it to expand the Sky AdSmart service for advertisers, which allows brands to download targeted ads that play back to viewers in selected demographic and geographic markets.

Sky said more than than 325 brands had run 720 individual campaigns by the end of September, with 77 per cent of advertisers to date either entirely new to TV or advertising for the first time with Sky Media.

Sky said it will add new features to AdSmart this year, allowing clients to use their own customer data and run even more locally focused campaigns.

DTG Staff  |  16.10.2014

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