More people are watching TV online than ever before, with TV consumption across devices rocketing 388 percent year over year, with unique monthly viewers increasing by 146 percent across browsers and apps.
The findings come from Adobe's Video Benchmark Report, which also showed that while online TV consumption remains fragmented across platforms, gaming consoles and over-the-top (OTT) devices gained the largest percentage of market share, now representing a tenth of all online TV consumption, up from 3 percent in 2013.
"Consumers' content consumption habits are changing rapidly," said Jeremy Helfand, vice president, Primetime at Adobe. "Viewers expect seamless, more personalised viewing experiences across an ever-increasing number of devices, and broadcasters, media companies and advertisers must transform their digital strategies to optimise the viewing experience."
DTG Staff | 22.10.2014