Amazon Prime subscribers with 4K TVs won’t be charged extra for watching Ultra HD video streams.
The service announced at IFA in September that it is launching 4K services in Europe on TVs from manufacturers including Sony, Samsung and LG.
Upcoming 4K UHD content includes the Tony Bennett & Lady Gaga: Cheek To Cheek LIVE! concert, and Amazon Original Series including Transparent, Alpha House and the upcoming Mozart in the Jungle.
Michael Paull, Amazon’s vice president of digital video, said: “We want to be the best entertainment destination for customers. We’re confident that offering Ultra-HD content, whether it’s a TV series or a film, will help create the ultimate viewing experience and can’t wait to start making it available this year.
“Amazon Prime members will have access to a great selection of Ultra-HD content on Prime Instant Video at no additional cost.”
Streaming video rival Netflix will charge new users in the USA an extra $3 a month for Ultra HD, except with its top-tier $11.99/month Family bundle, although existing customers won’t be affected.
Netflix hasn’t announced 4K pricing for its international subscribers, although it’s also adding new shows to its Ultra HD library.
DTG Staff | 13.11.2014