DirecTV launches 4K on demand movie service

US pay-TV service DirecTV has become the world’s first 4K ultra HD multi-channel TV provider with a on-demand library.

The service includes new movie releases, popular films and nature documentaries in 4K, with titles including Forrest Gump, Star Trek (2009), Amistad and Transformers: Age of Extinction.

The 4K content is initially only available to customers with a DirecTV Genie HD DVR and a 2014 Samsung UHD TV, and the pay-per-view films and documentaries cost from $3.99 to $15.99 to rent.

Romulo Pontual, executive vice president and CTO, DirecTV, said: “For more than 20 years, DirecTV has been changing the way people watch TV as the first to move the industry from analog to digital to HD and now the ultimate TV experience with 4K TV.

“The picture quality and depth of detail that 4K provides is nothing short of remarkable and we will continue to expand our 4K lineup as consumer demand grows and evolves.”

With a resolution of 3840x2160 pixels, 4K ultra HD has 16 times the resolution of today’s Full HD TV. The DTG’s UK UHD Forum is developing an ultra HD spec which could also include enhanced colour depth, high dynamic range, high frame rates and multi-channel audio.

DTG Staff  |  27.11.2014

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