CES Day Two: Round Up

From shape-shifting 4K TVs to the next-generation of audio realism, we at the DTG take a look at some more exciting developments at the biggest tech show of the year.

SONY UNVEILS WORLD'S THINNEST 4K TV

Sony has unveiled the world’s thinnest 4K smart TV, the Bravia X90C, at this year’s CES. Measuring 4.9mm at its thinnest point, the Bravia X90C is even thinner than an Xperia Z3 Smartphone.

Sony has achieved this feat through the latest technology advancements. The X90C has a near bezel-free screen and is heat bonded, allowing for no screws. There is also an innovative wall mount that comes with X90C, which means the TV will extend only 4cm from the wall.

The X90C, along with the rest of Sony’s 4K TV range, boasts sublime clarity, colour and contrast through its 4K Processor X1. The processor can also up-scale both standard-definition and high-definition content to near-4K quality.

The Bravia X90C looks to be Sony’s flagship TV at CES 2015 drawing publicity for both quality and size.

DTS X RAISES THE BAR IN AUDIO REALISM

DTS, a leader in high-definition audio solutions, has confirmed DTS:X as their next-generation object-based codec technology at the CES, raising the bar in audio realism and the audio-visual experience.

This release is the successor to DTS-HD Master Audio and marks another milestone in DTS’ long line of industry-leading sound innovations.

DTS has provided CES attendees with a taste of its latest audio advancements, delivering new levels of quality and flexibility to the digital sound experience. The latest object-based audio technology creates a 360-degree immersive experience for listeners.

While CES attendees are able to experience this next generation technology, the official launch for DTS:X will be in March.

MAJOR BRANDS TO ADOPT GOOGLE SMART SOFTWARE

Google smart TV software has been adopted by Sony, Sharp and Philips for their 2015 TV models, and will be showcased at this year’s CES.

Sony is launching 20 new television models with the Android TV built in, including 12 ultra high definition 4K TVs. Only the cheapest models will not run the new Google software.

Philips and Sharp have also decided to run Android TV. Samsung, LG and Panasonic are the only major brands that will not commit to Google software, choosing to develop their own OS independently.

CES 2015 will be a key testing ground for the new Google software, as many attendees will want to know whether Google has overcome difficulties that faced its previous smart TV platforms.

SAMSUNG LAUNCHES SUHD TV LINE UP

Samsung has showcased their extensive line up of SUHD TVs powered by Tizen at CES 2015.

Samsung have heralded SUHD TV as a milestone in the UHD area, surpassing the limitations of previous displays and delivering superior picture quality with stunning contrast, striking brightness and spectacular colour.

The new SUHD TVs will continue Samsung’s curved form-factor that will dramatically enhance the home entertainment experience for consumers, creating a more immersive viewing experience.

“Our innovative heritage and spirit continue to push the boundaries of the home entertainment experience to new possibilities,” said HS Kim, president of the visual display business at Samsung Electronics.

CES attendees will be able to experience the innovation of SUHD and the immersion of the curved design at the Samsung booth.

LG LUXURY SHAPE-SHIFTING MODEL A CES ATTRACTION

LG’s luxury Ultra HD OLED TV has been a popular attraction at CES 2015.

The top-of-the-line model is the 77-inch EG9900, an Ultra HD OLED TV with a flexible display that transforms from curved to flat (and vice versa) thanks to a remote-controlled motorized bezel.

Along with the shape-shifting screen, the EG990 comes loaded with LG’s latest WebOS+ smart hub, a 10-core processor, Harman/Kardon-branded speakers, and an anti-reflective screen coating.

LG are yet to announce the price for this luxury TV, due out in the second half of 2015. However, it is expected to be on release one of the most expensive consumer TVs in the world.

DTG Staff  |  06.01.2015

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