Tesco has sold its Blinkbox on-demand film and TV service to TalkTalk, along with its 75,000 broadband subscribers.
Founded in 2006 and bought by Tesco in 2011, Blinkbox had struggled to compete in a busy field against the likes of Netflix, Sky’s Now TV, and Amazon Prime Instant Video.
The FT said the Blinkbox brand will be retired as it is absorbed into TalkTalk TV, with its library of 20,000 titles expanding TalkTalk’s own on-demand service, and enabling TalkTalk to reach its customers through all of their devices.
Dido Harding, CEO of TalkTalk said: “Since launch TalkTalk TV has demonstrated its popularity with value-seeking customers to become the UK’s fastest growing TV service. We are excited about the opportunity that Blinkbox’s platform and technology expertise bring, and which will significantly accelerate the development of our TV platform.
“The purchase of Tesco’s broadband base is another example of TalkTalk leveraging its national network to grow faster. We are excited about the future of quad-play – fixed phone and broadband, TV and mobile – and this acquisition will help to further drive home our value for money advantage.”
Blinkbox CEO and co-founder Adrian Letts will become TalkTalk’s managing director for TV. He said: “Blinkbox Movies has thrived since becoming part of Tesco in 2011 and as we enter a new chapter, we are excited by the prospect of Blinkbox joining the TalkTalk family and complementing their strategy of being the best value for money TV, broadband, mobile and home phone provider in the UK, offering customers flexible access to the widest range of free and paid for content.”
DTG Staff | 09.01.2015