Oculus VR, the Facebook-owned virtual reality firm, has revealed its new filmmaking division Story Studio and announced its first VR movie, an animated short called Lost, to be released at this year’s Sundance Film Festival.
Staffed by a team of veterans from the likes of Pixar and Industrial Light & Magic, Story Studio has several VR films in development for the commercial release of the Oculus Rift headset.
Virtual reality technology has thus far had its sight set on gaming. Oculus hopes that the launch of Story Studio, backed by giants Facebook, will stimulate serious investment and exploration into VR entertainment. Oculus has stated it would be ready to collaborate with the VR community to help grow this cinematic medium.
Chief executive Brendan Iribe told Road to VR: “Right now the focus is to support and inspire the community—share with them everything we’re doing, opening it all up. Over the next two months, we’re hoping to educate the community on how we did this and how we got started.”
Story Studio has stated that long-form feature-films are not on the agenda. The animated short Lost will be 4 minutes long, though this will vary dependent on how viewers interact with the film itself. Iribe has said: “This is cinema running in a game engine in real time.”
Facebook’s acquisition of Oculus accelerated their plans to get in to filmmaking by recruiting a team that includes former Pixar creatives. Oculus is one of several VR firms to be presenting films at the Sundance Film Festival this year.
DTG Staff | 27.01.2015