Sky has announced a new partnership with Telefonica UK – owner of O2—that will provide customers with a host of mobile voice and data services, launching them into the mobile sector.
The virtual network operator deal will give Sky access to Telefonica’s 2G, 3G and 4G services over its popular nationwide network. Sky plans to launch its first mobile phone services to customers in 2016.
This move follows the recent industry trend of telecom companies to offer quad-play services to their customers – with fixed-line, mobile, broadband and pay-TV services—to raise subscriber revenue and increase customer loyalty.
Sky is already established as the UKs leading triple-play provider with 40% of its customer base taking all three of TV, telephony and broadband. Sky hopes its move into the mobile sector will build on this success.
Jeremy Darroch, group chief executive of Sky, said: “As the UK’s leading brand for home entertainment and communications, Sky has a proven ability to launch new services, at scale. We know our 11.5 million customers trust Sky to offer them the best quality and choice and have an appetite to take more from us.
“Through our partnership with Telefonica UK, we can build on our expertise in content, innovation and service to launch a range of exciting new services and exploit the opportunities for growth in the fast-changing mobile sector.”
Telefonica has an established record with such partnerships, providing network services to several leading MVNOs (mobile virtual network operators) including Tesco Mobile.
DTG Staff | 29.01.2015