Sky and BT win Premier League rights for £5.136bn, in 71% spike

The Premier League has announced that Sky Sports and BT Sport have won the UK television rights to its games for a total value of £5,136m, 71% more than the current deal.

Sky has secured five rights packages to broadcast 126 live Premier League matches a season from 2016-17 to 2018-19, and BT has secured the other two that will bring 42, increasing the number of on-air games by 14.

Sky will pay £1,392m per year for each of the three years of the new agreement, representing an 83% increase over the cost of its existing contract. This is around £330m more per year than analysts had predicted.

Jeremy Darroch, Sky’s group chief executive, said: “This is a good result and confirms that Sky is the unrivalled choice for sports fans. We went into the Premier League auction with a clear objective and are pleased to have secured the rights that we wanted.

“Our strong performance across the board gives us financial strength and flexibility. We have a clear plan to absorb the cost of the new Premier League deal while delivering our financial plans.”

BT’s rights will cost £320m per season compared with £246m per season at present. On a per game basis, this equates to £7.6m per game, an increase of 18 per cent on the £6.5m per game currently.

John Petter, BT Consumer chief executive, said: “I am pleased we will be showing Premier League football for a further three years and that we have secured the prime Saturday evening slot.

“These new rights will enhance our existing schedule of football, rugby and other international sport, including all the live footballing action from the UEFA Champions and Europa Leagues starting this summer. “

More than three million households have access to BT Sport and more than 25,000 commercial premises, including 30 per cent of all UK pubs, also have access. The new rights will see BT Sport show a live Saturday evening game every Premier League weekend from 2016/17 for three seasons.

The deal provides Sky with the best match picks, including 25 first picks and 31 second picks, as well as the prime slots of Monday and Friday evenings, and Saturday and Sunday evenings. This will cement Sky as the lead broadcaster for the Premiership season.

DTG Staff  |  11.02.2015

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