Panasonic first to launch Freeview Play TVs

Panasonic will be the first manufacturer to launch TVs with the new Freeview Play connected services.

Freeview Play will be available on Panasonic’s new 2015 line-up of Viera TVs. Channel 5’s VOD service Demand 5 will also join the platform, completing the launch line-up of catch-up players alongside BBC iPlayer, ITV Player and 4oD.

Freeview recently announced a major rebrand in preparation for the launch of the new TV offer.

Ilse Howling, managing director of Connected TV at Digital UK, said: “It’s great news that Panasonic will be the first of many to bring TVs with Freeview Play to viewers. I’m also pleased that Demand 5 will be joining our line-up of great, free, on-demand players.

“Digital UK is working closely with manufacturers and broadcasters to develop our exciting new service and bring the benefits of connected TV to everyone, free from subscription.”

Guy North, managing director of Freeview, said: “We believe that Freeview Play will put viewers back in control and we’re delighted that Panasonic is our first TV launch partner.

“Freeview Play will be integrated into a number of TVs in the new Viera range, giving people the freedom to choose across a range of price points. We look forward to welcoming more products from other partners later this year.”

Freeview Play combines catch-up TV, on-demand services and live television in a service that is free from subscription and compatible with existing broadband services. Viewers will be able to search for programmes via a scroll back function in the TV guide.

Panasonic plan to offer Freeview Play recorders at a later date

DTG Staff  |  23.02.2015

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