Ireland’s public broadcaster RTE has launched its content internationally in an app that targets the hundreds of thousands of Irish people living abroad.
RTE Player International provides a new online television offering for the Irish Diaspora with 500 hours of free and paid-for Irish television content, including just-aired television, box sets and collections of some of Ireland’s most popular shows.
Alex White, minister for communications, energy & natural resources, said: “Irish audiences abroad will now be able to avail of literally hundreds of hours of Irish television content across the full range of genres, while providing a valuable showcase for the best of Irish audiovisual production to viewers across the globe.
“In bringing Ireland closer to Irish communities abroad, RTE Player International has a significant part to play in this task and I wish it and the RTE Digital team every success in the future.”
Spanning RTE News and Current Affairs, drama, comedy, entertainment, documentaries, lifestyle, Irish-language and kids content, the content offering will continue to expand with new programmes added regularly.
The app will also feature editorially selected collections of content, themed around events, seasons, genres and people to bring a selection of contemporary and classic Irish television to audiences internationally.
Múirne Laffan, managing director of RTE Digital, said: “Having identified that there is a strong demand internationally to access RTE’s television content, we set out to deliver a best-in-class experience for audiences internationally to access and discover a vast range of curated content that is uniquely Irish.
“The new app, which is available to download for free from the App Store, provides a premium-quality experience for international audiences.
DTG Staff | 11.03.2015